Praxis Marketing Consultancy (Pty) Ltd t/a Axario ("Axario")
Effective Date: 1 October 2026
Last Updated: 1 October 2026
1. Introduction
Praxis Marketing Consultancy (Pty) Ltd, trading as Axario ("Axario", "we", "us" or "our"), respects the privacy of users and is committed to protecting personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA") and other applicable laws.
This Privacy Policy explains how Axario collects, uses, stores, shares and protects personal information when individuals:
- visit or interact with the Axario website;
- create or use an Axario Home account;
- access or use Axario Business;
- communicate with Axario;
- use Axario's applications, features, integrations or related services; or
- otherwise provide personal information to Axario.
Axario provides two purpose-built experiences: Axario Home, which assists households with organising household information, and Axario Business, which assists organisations with managing assets, maintenance, compliance information, work orders, contractors and related operational records.
2. Responsible Party Details
The legal entity responsible for Axario is:
Praxis Marketing Consultancy (Pty) Ltd t/a Axario
Registration Number: 2025/558202/07
Registered Address: 44 Old Kent Drive, Midstream Estate, Olifantsfontein, Gauteng, 1692, South Africa
Website: www.axario.co.za
Email: ask@axario.co.za
For purposes of POPIA, Axario may act as either a Responsible Party or an Operator, depending on the circumstances in which personal information is processed.
3. When Axario Acts as Responsible Party or Operator
Axario acts as a Responsible Party where it determines the purpose and means of processing personal information. This includes, for example:
- user account creation and administration;
- subscription and billing administration;
- customer support and enquiries;
- platform security and access management;
- system and audit logging;
- website administration;
- legal and regulatory compliance;
- direct marketing, where applicable; and
- Axario's own business administration.
Axario may act as an Operator where personal information is processed through Axario Business on behalf of a customer that determines why and how that information is processed.
For example, where an organisation uses Axario Business to manage information relating to its own staff, contractors, clients, sites, work orders or operational records, that organisation may be the Responsible Party and Axario may process that information as its Operator.
Where Axario acts as an Operator, Axario processes personal information only on documented instructions from the applicable Responsible Party unless otherwise required by law. The relevant Responsible Party remains responsible for determining the purpose and means of processing and for complying with its obligations under POPIA and other applicable data protection laws.
4. Personal Information We May Process
The personal information processed by Axario depends on how the website or platform is used.
4.1 Website and Enquiry Information
Axario may process information such as:
- name and surname;
- email address;
- telephone number;
- company or organisation name;
- information submitted through contact or enquiry forms;
- correspondence with Axario; and
- marketing preferences.
4.2 Account and Login Information
Where a user creates an account, Axario may process:
- name and surname;
- email address;
- login and authentication information;
- account role;
- organisation or household membership;
- account preferences;
- access and activity logs; and
- security-related information.
4.3 Axario Home Information
Axario Home is designed to assist users in organising information relating to their home and household. Axario's website describes the platform as a private household environment for managing properties, vehicles, pets, documents, purchases, warranties, reminders and family information.
Depending on what users choose to enter or upload, Axario Home may process personal information including:
- names and preferred names;
- family or household relationships;
- dates of birth;
- identity numbers;
- contact details and addresses;
- photographs;
- emergency contact details;
- doctor and healthcare provider information;
- medical aid details;
- allergies;
- medical or health notes;
- blood group;
- medication information;
- mobility or dietary information;
- school, university or activity information;
- insurance and policy information, including insurance values;
- reminders and important dates;
- documents and attachments;
- receipts and supporting records;
- voice recordings and transcripts;
- photographs and scanned images;
- free-text notes;
- household expenses and home running costs;
- home improvement costs; and
- related household financial, property and expense-management information.
Axario Home may therefore process household financial and recordkeeping information where users choose to use features relating to expenses, home running costs, insurance values, property improvements or other household financial management.
Axario Home may also process special personal information and children's personal information, depending on the information voluntarily entered or uploaded by a user.
4.4 Axario Business Information
Axario Business may process information relating to:
- organisation and workspace users;
- employees or representatives of customers;
- contractors and service providers;
- contact persons;
- asset and site information;
- maintenance activities;
- inspections;
- work orders;
- compliance and certification records;
- incidents and corrective actions;
- insurance information;
- photographs and supporting evidence;
- uploaded documents;
- comments and free-text notes;
- audit and operational records;
- device location coordinates captured, with the user's permission, when certain location-enabled actions are performed; and
- site addresses and site coordinates used for mapping, geocoding and route-related functionality.
Where a user performs an asset scan, takes an asset photograph or performs a bulk scan and move, Axario Business may record the device coordinates associated with that action together with the name of the user who performed it. This information forms part of the asset's history and may constitute personal information relating to the user.
Axario Business provides role-based user and permission management and may include uploaded documents, work records, contractor information and other operational data.
4.5 Technical and Usage Information
Axario may automatically process technical and operational information such as:
- IP address;
- device and browser information;
- operating system;
- access date and time;
- login activity;
- application installation information;
- audit logs;
- error and diagnostic information; and
- security event information.
Axario may maintain technical, security, audit and error records within its own systems where necessary for purposes such as security, troubleshooting, system integrity, application performance and compliance. Depending on the activity, these records may be linked to a signed-in user account.
Axario Business and Axario Home do not currently use third-party or first-party usage analytics.
Axario Business does, however, maintain audit records showing actions performed within the platform, including who performed an action, what action was performed and when, for operational, security and compliance purposes.
Lovable's built-in Visitor Analytics feature is currently disabled for the Axario marketing website, Axario Business and Axario Home. Accordingly, Lovable does not currently collect visitor analytics through that feature for these projects.
For the marketing website, Google Analytics 4 and Meta Pixel may process technical and usage information for analytics and marketing purposes only after the user has provided the applicable cookie consent. Google Tag Manager is used to manage and deploy these technologies in accordance with the user's cookie preferences and Axario's Cookie Policy.
4.6 Mobile Application Permissions
Where the Axario mobile application is used, the application may request access to certain device features where required to provide functionality selected by the user. Depending on the features used, these may include:
- Camera – for capturing photographs, documents, receipts or other records;
- Photo Library / Media – for selecting and uploading photographs or documents;
- Microphone – where voice-note or audio functionality is used;
- Notifications – to provide reminders, alerts and other application notifications;
- Calendar – where the user enables calendar integration; and
- Location Services – where supported and enabled, Axario Business may request one-off access to the device location when a user scans an asset, takes an asset photograph, performs a bulk scan and move, or opens the Nearby Jobs function.
Location is accessed only for the specific action initiated by the user. Axario does not continuously track a user's location and does not access location in the background.
Coordinates associated with asset scans, asset photographs and bulk asset movements may be stored in the asset's history together with the name of the user who performed the action.
Location and other embedded image metadata, including GPS/EXIF metadata, is removed from new photographs uploaded to Axario Home and Axario Business. This does not affect location coordinates separately recorded by Axario Business when a user intentionally performs a location-enabled action.
Location used for Nearby Jobs is used only to identify relevant nearby jobs and is not stored. If location permission is declined, the relevant functionality will continue to operate where possible, but without the location information.
Axario will request device permissions only where reasonably necessary for the relevant functionality. Users may allow, deny or subsequently change permissions through their device settings.
5. Children's Personal Information
Axario Business is not specifically designed for the processing of children's information. However, children's information may be included incidentally in records, documents, photographs or free-text fields uploaded by users.
Axario Home allows household members to record information relating to family members, which may include children.
Where children's personal information is processed, Axario will process such information in accordance with POPIA and only where an applicable lawful basis exists.
Where appropriate, Axario may require a user to confirm that they are the child's parent, guardian or otherwise authorised to provide and manage the child's personal information.
Users must not provide children's personal information unless they are lawfully entitled to do so.
6. Special Personal Information
Axario Home may process special personal information where a user voluntarily records information such as health or medical information.
This may include:
- allergies;
- medical notes;
- medical aid information;
- medication information;
- mobility information; and
- other health-related records.
Special personal information will only be processed where permitted under POPIA and will be subject to appropriate access and security controls.
7. How Personal Information is Collected
Axario may collect personal information:
- directly from users;
- when an account is created;
- when information is entered into Axario Home or Axario Business;
- through uploaded documents, photographs or recordings;
- through communications with Axario;
- through integrations enabled by users;
- automatically through technical, security, audit and system logs;
- from a user's device location, with permission, when the user activates a location-enabled Axario Business function;
- from a customer where Axario acts as an Operator; and
- from service providers supporting Axario's platform.
8. Purpose of Processing
Axario may process personal information for purposes including:
- providing and operating the Axario platform;
- creating and administering user accounts;
- enabling household or workspace collaboration;
- storing and organising information supplied by users;
- managing assets, maintenance, compliance and operational records;
- generating reminders and notifications;
- providing search and platform functionality;
- providing AI-assisted features where enabled;
- processing subscriptions and payments;
- responding to enquiries and support requests;
- managing security, access controls and fraud prevention;
- maintaining logs and audit trails;
- maintaining, troubleshooting and improving the security, performance and functionality of the platform;
- complying with legal and regulatory obligations;
- recording the location of certain asset-related actions, providing nearby-job functionality, and supporting site mapping, geocoding and route optimisation;
- enabling household expense, property, insurance and financial-recordkeeping functionality;
- investigating and managing security incidents; and
- communicating with users regarding Axario services.
Axario will not process personal information for purposes that are incompatible with the purpose for which it was collected, unless permitted by law.
Axario seeks to collect and process only the personal information reasonably necessary for the relevant processing purpose.
9. Lawful Grounds for Processing
Axario will process personal information only where a lawful basis exists under POPIA.
Depending on the circumstances, processing may take place where:
- the data subject has provided consent;
- processing is necessary to perform or conclude a contract to which the data subject is a party;
- processing is required to comply with an obligation imposed by law;
- processing protects a legitimate interest of the data subject;
- processing is necessary for the proper performance of a public-law duty, where applicable; or
- processing is necessary for pursuing the legitimate interests of Axario or a third party to whom the information is supplied, provided such processing is permitted under POPIA.
Where consent is relied upon, the data subject may withdraw that consent, subject to applicable legal or contractual limitations.
10. AI and Automated Features
Certain Axario features may use artificial intelligence or automated processing to assist users.
Axario Home
Depending on the feature used:
- Ask Axario may process relevant household records in order to answer a user's question;
- photo-reading functionality may send images for automated extraction;
- voice-note functionality may send audio for transcription; and
- information extracted from receipts, expense records or other uploaded content may be processed automatically.
Where applicable, these services may involve third-party technology providers such as Google Gemini and OpenAI.
Axario Business
AI-assisted functionality may include:
- Ask Axario;
- compliance summaries;
- suggested actions; and
- executive briefings.
Where these features are used, relevant text or summaries of workspace information may be processed to produce the requested output.
Users should avoid entering unnecessary personal information into AI prompts or free-text fields. Axario seeks to limit the information supplied to AI service providers to what is reasonably necessary for the relevant functionality.
Axario has disabled the Lovable setting that permits information from Axario's AI features to be used by Lovable for application debugging or service improvement.
Axario does not make decisions that produce legal consequences or similarly significant effects on individuals solely through automated processing without appropriate human involvement. Where AI-assisted functionality is used, human oversight remains responsible for reviewing and acting upon the output generated by such systems.
11. Access to Personal Information
Access to information within Axario is controlled according to the relevant account or platform role.
For Axario Home, household members may have different access rights according to their assigned role.
Axario's website states that household records are scoped to the relevant household and access is restricted to invited members according to their assigned permissions.
Sensitive fields may be subject to more restrictive access controls than ordinary household information.
For Axario Business, access is controlled according to workspace roles and permissions, including role-based and module-level access controls.
12. Operators, Service Providers and Third Parties
Axario may use third-party service providers and operators to provide and support its services.
These may include providers involved in:
- cloud hosting;
- database and file storage;
- platform development;
- email delivery;
- push notifications;
- authentication;
- AI processing;
- transcription or image processing;
- payment processing;
- calendar integration; and
- technical support.
Service providers used by Axario, depending on the services and features enabled, may include:
- Supabase and related AWS infrastructure;
- Lovable;
- Google, including Google Maps, Geocoding and Routes services, where applicable;
- Google Gemini;
- OpenAI;
- Firebase;
- Google Calendar; and
- other service providers used to operate Axario.
Axario does not sell personal information.
Where a service provider processes personal information on Axario's behalf, Axario will take reasonable steps to assess the provider's privacy and security measures and to ensure that appropriate confidentiality, security and contractual safeguards are implemented where required by applicable law.
13. Operator and Data Processing Arrangements
Where Axario acts as an Operator on behalf of an Axario Business customer or another Responsible Party, Axario will enter into an appropriate written Operator Agreement, Data Processing Agreement or equivalent contractual arrangement, where required, setting out the applicable processing, confidentiality and security obligations.
Where Axario acts as the Responsible Party and appoints an operator or service provider to process personal information on its behalf, Axario will take reasonable steps to assess the provider's privacy and security measures and to implement appropriate written contractual and security safeguards where required under POPIA.
14. Cross-Border Processing
Some of Axario's service providers may store or process personal information in data centres located outside South Africa.
Where personal information is transferred outside South Africa, Axario will seek to ensure that the transfer complies with section 72 of POPIA, including by relying on appropriate legal, contractual or other safeguards where required.
The countries and safeguards applicable to certain service providers may change from time to time as Axario's service providers and infrastructure change.
15. Security of Personal Information
Axario implements reasonable technical and organisational safeguards appropriate to the nature of the information processed.
These safeguards may include:
- HTTPS/TLS encryption in transit;
- encryption of stored data through applicable infrastructure providers;
- role-based access controls;
- authentication controls;
- household and workspace data separation;
- server-side access restrictions;
- database-level security controls;
- audit and access logging;
- restricted administrative access;
- secure cloud storage; and
- security monitoring and incident-response processes.
No electronic system can be guaranteed to be completely secure. Axario will nevertheless take reasonable measures to safeguard personal information and review its security controls as risks and technology change.
16. Retention of Personal Information
Axario will not retain personal information for longer than is necessary to achieve the purpose for which it was collected or subsequently processed, unless:
- retention is required or authorised by law;
- Axario reasonably requires the information for lawful purposes related to its functions or activities;
- retention is required by an agreement; or
- the data subject has consented to longer retention where consent is applicable.
Different retention periods may apply to different categories of information.
Certain records, including billing, audit, security, compliance or legal records, may be retained after an account, household, workspace or individual record has been deleted where continued retention is required or permitted for lawful purposes.
Backup systems may temporarily retain deleted information until the applicable backup cycle expires, after which the information is deleted or overwritten in accordance with Axario's backup processes.
Location coordinates recorded in connection with asset scans, asset photographs or bulk asset movements form part of the relevant asset history and may be retained for the life of the applicable workspace. They are deleted when the workspace and its associated records are permanently purged, subject to any applicable backup retention period.
Records created by users for household, expense, insurance, property or asset-management purposes may be retained for as long as the relevant household or workspace remains active, subject to user deletion controls and any applicable legal or contractual retention requirements.
17. Correction and Deletion
Users may, subject to their role and permissions:
- update or correct information;
- delete certain records;
- request correction of inaccurate information; or
- request deletion where permitted by law.
Axario may be required to retain certain records despite a deletion request where retention is required or permitted by law.
Where Axario acts as an Operator, a request relating to information controlled by an Axario Business customer may need to be referred to that customer as the Responsible Party.
18. Data Subject Rights
Subject to POPIA and any applicable limitations, data subjects may have the right to:
- request confirmation of whether Axario holds personal information about them;
- request access to their personal information;
- request correction or deletion of inaccurate, irrelevant, excessive, outdated or unlawfully obtained information;
- object to certain processing;
- withdraw consent where processing is based on consent;
- object to direct marketing; and
- lodge a complaint with the Information Regulator.
Data subjects may exercise their rights by submitting a written request to the Information Officer. Axario may require proof of identity before processing a request. Requests will be handled within the timeframes prescribed by applicable law.
Requests for access, correction or deletion of personal information may be submitted using the applicable Information Regulator forms where required.
19. Direct Marketing
Axario may send direct marketing communications only where permitted under applicable law.
Recipients may opt out of electronic direct marketing at any time using the unsubscribe mechanism provided in the communication or by contacting Axario.
Axario will maintain appropriate records of objections and opt-out requests and will take reasonable steps to ensure that such requests are actioned.
20. Cookies and Similar Technologies
Axario uses strictly necessary cookies and similar technologies for purposes such as:
- authentication;
- session management;
- security;
- user preferences; and
- essential platform functionality.
Where Axario uses non-essential cookies or similar technologies, including analytics, functionality or marketing technologies, these will be used in accordance with applicable legal requirements and, where required, the user's consent will be obtained before such technologies are used.
Users may manage applicable cookie preferences through the cookie controls provided by Axario and/or through their browser or device settings.
Further information regarding the cookies and similar technologies used by Axario is available in Axario's separate Cookie Policy.
21. Integrations and Third-Party Services
Users may choose to connect Axario with third-party services, such as Google Calendar or other supported integrations.
Where a user enables such an integration, information necessary to provide that functionality may be transmitted to or received from the relevant third-party provider.
Third-party services operate under their own terms and privacy practices. Users should review the relevant third-party privacy policies before enabling optional integrations.
22. Security Compromises
Where Axario has reasonable grounds to believe that personal information for which it is the Responsible Party has been accessed or acquired by an unauthorised person, Axario will manage the incident in accordance with POPIA and its Data Breach Management Policy.
Where Axario acts as an Operator, Axario will notify the relevant Responsible Party as required under POPIA.
23. Third-Party Links
Axario's website may contain links to websites or services operated by third parties.
Axario is not responsible for the privacy practices or content of third-party websites that are not under Axario's control.
24. Changes to this Privacy Policy
Axario may update this Privacy Policy from time to time to reflect:
- changes to the Axario website or applications;
- new functionality or integrations;
- changes in service providers;
- changes in legal or regulatory requirements; or
- changes to Axario's processing activities.
The updated Policy will be published on the Axario website with the revised effective or last-updated date.
25. Contact Axario
Questions, requests or complaints relating to personal information may be directed to:
Praxis Marketing Consultancy (Pty) Ltd t/a Axario
44 Old Kent Drive
Midstream Estate
Olifantsfontein
Gauteng
1692
South Africa
Email: ask@axario.co.za
Website: www.axario.co.za
26. Information Officer Details
Information Officer
Name: Tanya Butler
Email: tanya@axario.co.za
Telephone: +27 61 509 4992
Requests or enquiries relating to personal information, privacy rights or POPIA may be directed to the Information Officer using the above details.
27. Complaints to the Information Regulator
A data subject who is dissatisfied with how Axario has handled their personal information may lodge a complaint with the Information Regulator of South Africa.
The Information Regulator's current contact and complaint details are available from its official website.