Praxis Marketing Consultancy (Pty) Ltd t/a Axario ("Axario")
Effective Date: 1 October 2026
Last Updated: 1 October 2026
1. Purpose
This Cookie Policy explains how Axario uses cookies and similar technologies when users visit the Axario website or use web-based Axario services.
It should be read together with Axario's Website and Application Privacy Policy & POPIA Notice.
Axario's website currently confirms that essential cookies are used for authentication and session management.
Axario relies on legitimate interests for the use of strictly necessary cookies required for the operation, security and functionality of its website, applications and services. Axario relies on user consent for analytics, advertising, marketing and other non-essential cookies and similar technologies.
2. What Are Cookies?
Cookies are small text files or similar pieces of information that may be stored on a user's device when visiting or using a website or web-based application.
Cookies may be used to:
- keep users signed in;
- maintain secure sessions;
- remember preferences;
- enable website or application functionality;
- improve security; and
- where applicable and permitted, understand how users interact with the website.
The Information Regulator similarly describes cookies as small files stored on a user's device that may assist with login details, preferences and website functionality.
3. Strictly Necessary Cookies
Axario currently uses strictly necessary or essential cookies and similar technologies required for the proper and secure operation of the website and platform.
These may include cookies or similar technologies used for:
- user authentication;
- maintaining login sessions;
- security and fraud prevention;
- managing user sessions;
- maintaining platform functionality; and
- remembering certain user or session preferences.
Axario's security information confirms the use of secure session cookies as part of its authentication controls.
Because these technologies are necessary for core functionality, disabling them may prevent certain parts of the website or platform from operating correctly.
4. Analytics and Marketing Cookies
The Axario marketing website (axario.co.za) uses non-essential cookies and similar tracking technologies for website analytics, performance measurement, campaign measurement and marketing purposes.
The following tools are currently active on the marketing website:
- Google Tag Manager;
- Google Analytics 4; and
- Meta Pixel.
Axario uses a cookie consent banner together with Google Consent Mode v2 to manage consent signals for applicable Google services.
Non-essential analytics and marketing technologies are not activated until the user selects "Accept" through the cookie banner. "Accept" and "Decline" are presented as equally prominent options.
Users may change their preferences at any time through the Cookie Settings control available in the website footer. Where consent is subsequently withdrawn, non-essential tracking is stopped and the applicable cookies are removed.
5. Axario Business and Axario Home
Axario Business and Axario Home do not currently use third-party or first-party usage analytics.
The applications may use strictly necessary technologies required for authentication, security, session management and core application functionality.
Axario Business does, however, maintain an audit trail recording actions performed within the platform, including who performed an action, what action was performed and when. These records support operational, security and compliance functions and are not used as usage analytics.
Lovable's built-in Visitor Analytics feature is disabled for Axario Business and Axario Home.
6. Analytics and Marketing Technologies Used
| Tool / Provider | Where Used | Purpose |
|---|---|---|
| Google Tag Manager | Axario marketing website | Tag and consent-related configuration |
| Google Analytics 4 | Axario marketing website | Website usage and analytics |
| Meta Pixel | Axario marketing website | Marketing and campaign measurement |
| Google Consent Mode v2 | Axario marketing website | Manages Google tag behaviour according to consent choices |
Axario seeks to collect and process only the information reasonably necessary to understand website performance, improve user experience, measure marketing effectiveness and maintain platform security.
7. Third-Party Cookies and Technologies
Certain third-party services or integrations used by Axario may place or use their own cookies or similar technologies.
These may include providers supporting:
- authentication;
- hosting and infrastructure;
- embedded maps or related Google services;
- payment functionality;
- platform integrations; or
- other features selected by the user.
Where third-party services are used, their processing may also be subject to the relevant provider's own privacy and cookie practices.
Some third-party providers may process information in jurisdictions outside South Africa. Where cookies or similar technologies involve the transfer of personal information outside South Africa, Axario will take reasonable steps to ensure that such transfers comply with applicable data protection laws, including POPIA where applicable.
8. Authentication and Session Cookies
Authentication and session cookies are used to:
- verify that a user is logged in;
- maintain a secure authenticated session;
- prevent unauthorised access; and
- support the secure operation of Axario Home and Axario Business.
These cookies are essential to provide account-based functionality.
9. Cookie Consent
Strictly necessary cookies may be used where required to provide and secure the service.
Analytics, advertising and marketing cookies on the Axario marketing website are only activated after the user has provided consent through the cookie banner.
Users may select "Accept" or "Decline", with both options presented with equal prominence.
Users may subsequently change or withdraw their consent at any time through the Cookie Settings control available in the website footer.
Where consent is withdrawn, non-essential tracking is stopped and, where technically feasible, the applicable non-essential cookies are removed or disabled.
Cookie retention periods vary depending on the purpose of the cookie. Some cookies expire at the end of a browsing session, while others may remain on a device for a longer period unless deleted by the user or they expire automatically.
10. Managing Cookies
Users may manage or disable cookies through their browser settings.
Depending on the browser, users may generally:
- view stored cookies;
- delete cookies;
- block certain cookies;
- block all cookies; or
- configure the browser to notify them before cookies are stored.
Blocking essential cookies may result in certain Axario functionality, including login or session functionality, not working correctly.
The Information Regulator also notes that users may manage cookies through browser settings, although doing so can affect website functionality.
11. Mobile Applications
Native mobile applications do not necessarily rely on browser cookies in the same way as websites.
Axario applications may use equivalent technologies, secure device storage, authentication tokens or similar mechanisms where necessary to:
- authenticate a user;
- maintain a session;
- remember settings;
- provide notifications; or
- support application functionality.
These technologies are covered by this Policy where they serve a similar purpose to cookies.
12. Direct Marketing and Cookies
Where cookies or similar technologies are used for direct marketing, campaign measurement or behavioural targeting, Axario will comply with the applicable requirements of POPIA and other applicable privacy requirements.
The Axario marketing website currently uses Google Analytics 4 and Meta Pixel, with Google Tag Manager used to manage and deploy applicable tags. Axario also uses a cookie consent banner and Google Consent Mode v2.
Non-essential analytics and marketing technologies are activated only after the user has provided the applicable consent. Users may change or withdraw their consent at any time through the Cookie Settings control on the website. Where consent is withdrawn, applicable non-essential tracking is stopped and the relevant cookies are removed.
13. Changes to this Cookie Policy
Axario may update this Cookie Policy from time to time to reflect:
- changes to the website or applications;
- new or changed technologies;
- changes to third-party services;
- changes to cookie functionality; or
- legal or regulatory developments.
The updated Policy will be published on the Axario website with the revised effective or last-updated date.
14. Data Subject Rights
For information regarding data subject rights, including rights of access, correction, deletion, objection, withdrawal of consent and the lodging of complaints, please refer to Axario's Website and Application Privacy Policy & POPIA Notice.
15. Contact Axario
Questions regarding Axario's use of cookies or similar technologies may be directed to:
Praxis Marketing Consultancy (Pty) Ltd t/a Axario
44 Old Kent Drive
Midstream Estate
Olifantsfontein
Gauteng
1692
South Africa
Email: ask@axario.co.za
Website: www.axario.co.za
Information Officer
Name: Tanya Butler
Email: tanya@axario.co.za
Telephone: +27 61 509 4992